Microsoft Public Relations and Communications Associate

PR training that treats generative AI as a core skill, not an afterthought

This beginner Professional Certificate from Microsoft prepares learners for public relations and communications careers with a notably modern curriculum — AI literacy and generative AI sit alongside classic PR disciplines like media relations and strategic communication. It's drawn 20,879 students.

The program covers the full communications cycle: identifying a target audience, planning a campaign, creating content, and evaluating results against real performance metrics, closing the loop in a way many messaging-only courses skip.

Who it suits

• Beginners aiming for entry-level PR, communications, or media relations roles
• Marketing professionals who want formal PR credentials
• Anyone who wants to pair traditional communication skills with AI-era tools

Expect practical campaign planning work, not just theory about how communication should ideally happen.