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CourseraMicrosoft Public Relations and Communications Associate
4.8(233)20k studentsBEGINNEREnglish
Korshub's take
PR training that treats generative AI as a core skill, not an afterthought
This beginner Professional Certificate from Microsoft prepares learners for public relations and communications careers with a notably modern curriculum — AI literacy and generative AI sit alongside classic PR disciplines like media relations and strategic communication. It's drawn 20,879 students.
The program covers the full communications cycle: identifying a target audience, planning a campaign, creating content, and evaluating results against real performance metrics, closing the loop in a way many messaging-only courses skip.
Who it suits
- Beginners aiming for entry-level PR, communications, or media relations roles
- Marketing professionals who want formal PR credentials
- Anyone who wants to pair traditional communication skills with AI-era tools
Expect practical campaign planning work, not just theory about how communication should ideally happen.
About this course
Offered by Microsoft. Launch your career in public relations. In this program, you’ll learn in-demand skills that will have you job-ready in ... Enroll for free.
Skills you'll gain: Media Relations, Public Relations, Target Audience, Program Evaluation, Strategic Communication, Content Creation, Generative AI, AI literacy, Marketing and Public Relations, Performance Metric, Media and Communications, Campaign Planning, Communication Planning.
Access
Coursera PlusIncluded with a Coursera subscription
This course is included with a Coursera Plus subscription.
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