Social Media Marketing

A Coursera-built, AI-aware take on social marketing

Offered directly by Coursera rather than a name-brand company, this Social Media Marketing Professional Certificate covers the practical loop of the job: content creation, campaign management, and running real social media campaigns on platforms like Instagram.

Who it's for

Aimed at beginners, it suits anyone starting out in social media roles who wants hands-on grounding in content development and management plus current generative AI tools for producing campaign assets faster, rather than a purely theoretical marketing overview.

Key takeaways

• Practical data analysis for judging what content actually works
• Strategies specifically for driving engagement, not just posting volume
• Generative AI integrated into the content workflow

With just over 2,500 learners so far, it's one of the newer, smaller-enrollment programs in this catalogue — well suited to learners wanting current, AI-inclusive social media training over an older, potentially dated alternative.