Product Management: Initial Product Strategy and Plan

The conceive and plan phases

The course gives an overview of the product management lifecycle, then concentrates on its early stages: conceive and plan. Those phases are where product ideas are identified, sized and shaped into a strategy the organization can act on.

Tools you will use

Expect coverage of concept identification techniques, market research and analysis, competitive analysis, financial analysis and a go-to-market approach. Risk management runs through the planning side, since every concept needs an honest view of what could go wrong.

Who should take it

• Product managers who own early-stage strategy and need a structured method.
• Business leads moving toward product responsibilities.