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The course starts with the role and roadmap of a product manager, then builds through feature prioritization, product mix and the BCG matrix. It then covers value creation, disruptive innovation and Ansoff's product-market expansion grid before turning to new product development.
The later part is the most practical stretch. It compares MVP and MDP, explains how to gather feedback and iterate, and then covers market and competitor orientation and a go-to-market strategy, so the course ends at launch rather than at the drawing board.
Learn everything you need to know about becoming a successful Product Manager in this complete Product Management course by Intellipaat. This program takes you through the full journey, starting with an introduction and roadmap to becoming a Product Manager, and moving into core concepts like product feature prioritization, product mix, BCG matrix, and value creation.
You will also master how to identify valuable features, document them effectively, and design product specifications that align with business goals. The course further explores disruptive innovation, product strategies, and growth models such as Ansoff’s Product Market Expansion Grid to help you understand real-world frameworks. You will gain in-depth knowledge of the new product development process, concept generation, screening, testing, and product launch strategies.
Special focus is given to MVP vs MDP, gathering feedback, iterating, and transitioning from MVP to MDP successfully. The course concludes with essential topics like market and competitor orientation and building a strong go-to-market (GTM) strategy. Perfect for aspiring product managers, entrepreneurs, and professionals.
📖Below are the topics covered in this 'Product Management Course':
00:00:00 – Introduction to Product Management Course
00:10:44 – Roadmap to become a Product Manager
00:21:37 – What is Product Management
01:09:26 – Understanding Product Feature Prioritization
01:29:43 – Types of Product Feature
01:33:30 – Understanding Features Through Value
01:35:02 – Identifying Valuable Features
01:38:14 – Feature Documentation
01:44:00 – Designing Product Features and Specifications
01:58:39 – Product Mix and Product Lines
02:07:09 – BCG Matrix
02:11:04 – Value Creation, Communication and Delivery
02:37:20 – Measuring Value Delivery Effectiveness
03:08:12 – Disruptive Innovation and Product Strategy
03:14:13 – Disruptive Innovation Models and Theories
03:23:30 – Ansoff's Product Market Expansion Grid
03:38:00 – New Product Development Process
04:05:29 – Concept Generation, Screening and Testing
04:13:12 – Product Launch Strategies
04:19:16 – Measuring NPD Success and Iteration
04:25:13 – MVP vs MDP
04:36:17 – Gathering Feedback and Iterating on MVP
04:41:49 – Transitioning from MVP to MDP
04:45:43 – Measuring MVP and MDP Success
04:50:00 – Market and Competitor Orientation
05:24:54 – Go-To-Market (GTM) Strategy
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🔥 Checkout Intellipaat's Product Management Course: https://intellipaat.com/iim-product-management-course-certification/
➡️ About the Course
This course, created in collaboration with IIM Ranchi, will help you become part of the next generation of product management professionals. It covers the product lifecycle, product vision, strategy, research, and more.
✅ Key Features - (Course Features)
👉🏼 80 Hours of IIM faculty-led training
👉🏼 20+ Hours of Live instructor-led training by Intellipaat
👉🏼 One-on-One Mentorship with Industry Experts
👉🏼 Get Post Graduate Certification from IIM Ranchi
👉🏼 One-on-One Mentorship with Industry Experts
👉🏼 Get Career Services by Intellipaat
👉🏼 24 x 7 Lifetime Support & Access
👉🏼 Resume Preparation Mentoring and LinkedIn Profile Review
📌 Do subscribe to Intellipaat channel & come across more relevant Tech content: https://goo.gl/hhsGWb
▶️ Intellipaat Achievers Channel: https://www.youtube.com/@intellipaatachievers
📚For more information, please write back to us at sales@intellipaat.com or call us at IND : +91-7022374614 US : 1-800-216-8930 (Toll Free)
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