Product Marketing and Go-to-Market Strategy

Rooted in a book

The course draws on the best-selling book Loved by Martina Lauchengco, and its framing is about where product marketing sits between product, sales and customers. That crossroads makes coordination a large part of the job, and the course treats it that way.

Skills on the list

• Value propositions and storytelling for products
• Go-to-market and marketing planning
• Customer analysis and user feedback
• Cross-functional collaboration and strategic partnerships

Who it suits

Listed at beginner level, it works as an entry point for people moving into product marketing or working alongside it. Because it is built around a book, expect the course to echo its ideas, and read the book alongside it if the framework appeals.