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FreeProduct Marketing & Go-to-Market Strategy
No ratings yet1k studentsINTERMEDIATEEnglish
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Korshub's take
Go-to-market from a Stanford course
Offered by Stanford Online, this intermediate course concentrates on the marketing skills needed to take a product to market. Its listed themes are product marketing, demand generation, growth, segmentation and value, which together cover how a product is positioned, who it reaches and how that reach is built.
Who it is for
Because it is labeled intermediate, it fits marketers and product people who already understand the basics and want a structured approach to launch and growth. It is a natural next step after an introductory marketing course.
Practical angle
- Linking segmentation choices to the value a product delivers
- Thinking about demand generation alongside growth
- Treating go-to-market as a set of linked decisions rather than one launch
