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Google's Analytics Academy series walks through reporting in five days: the interface, acquisition, engagement, monetization, and then data validation and troubleshooting. Each day is framed around a common business question.
The series points to Google's demo account, so you can follow along with real data rather than your own site. Day 5 is the most practical of the five, since it covers data validation, not-set rows and unexpected trends.
Newcomers who need to find the right report for a question, and teams that want a shared vocabulary for common problems such as unexpected trends or unfamiliar 'not set' rows.
Watch to learn about how to use Google Analytics reports to answer common business questions:
Day 1: Reports and UI Tour overview
Day 2: How to find where your users are coming from using the Acquisition reports
Day 3: How do users interact with your website or app? Use Engagement reports
Day 4: Learn how your ecommerce business is performing in the Monetization reports
Day 5: Data validation, not set and other rows, and unexpected trends - troubleshoot common issues
Subscribe for more reporting videos! We'll add them to this playlist on an ongoing basis.
Follow along with this series and view real data
in the Analytics demo account:
https://goo.gle/ga-demo
For more Google Analytics support and community,
Join the discord server (free!):
https://goo.gle/ga-discord
Learn more in our free Analytics Academy courses on Skillshop:
https://goo.gle/ga-courses
Or preview just the course videos here:
https://goo.gle/AnalyticsAcademy-YT
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