Services Marketing Fundamentals

Services marketing is different—you can't hold your product, inventory doesn't exist, and delivery depends on people. This course reveals that difference and what to do about it. You'll explore the marketing mix tailored to services, see how Human Resources, Operations, and Marketing must align or you're sunk, and learn what service excellence actually means. Whether you're launching a consulting firm, managing a hotel, or running a hospital, the principles here show how to compete on service, not just price.