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edXSport Business Management
719 studentsBEGINNEREnglish
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Business Skills for Sports Industry
Sports business combines traditional management with industry-specific expertise. This course develops foundational skills across sales, marketing, event management, and the growing discipline of sports analytics. You'll see how data drives decisions, learn to apply critical thinking to the business side of sports, and practice professional development grounded in real sports-industry contexts.
Whether you're interested in team management, sponsorships, or event operations, this course equips you with the principles and tools to contribute meaningfully to sports organizations.
About this course
Develop foundational skills and knowledge focused on specific areas of the sport business industry. ,Identify and apply principles of sales, sports marketing, event management, data driven decision making, and basic managerial skills to the sport business industry. ,Utilize critical thinking and reasoning skills to analyze issues on the business side of sports. ,Apply professional development practices and skills founded in business administration and practices in the sports industry. ,Demonstrate knowledge of common data sources, methods, and systems utilized in sports analytics.
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$687
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