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edXSustainable DAM: Preservation, Access, and Brand Management
114 studentsBEGINNEREnglish
Korshub's take
Building Digital Asset Systems That Last
Digital assets matter—brand images, campaign files, archival content—yet many DAM initiatives fail silently. This self-paced course teaches why and how to avoid it.
You'll learn digital preservation strategies and system migration when infrastructure changes. You'll design efficient access so teams find assets they need, and implement brand and rights management to protect your organization legally. Workflow and permission design aren't glamorous, but they're where sustainable DAM systems succeed or stall. The course faces the common failure points directly, giving you the tools to navigate them.
About this course
This self-paced tutorial puts your skills to work in maintaining a sustainable DAM system for your organization. Learn the basics of digital preservation and system migration, build efficient access for your organization’s teams to the assets they need, learn the fundamentals of brand and rights management to protect your organization, and understand some of the most common reasons that digital assets management initiatives fail and how to avoid them. Setting up appropriate permissions, workflows, and how to resuse assets are also critical to a well functioning DAM system.
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