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SubscriptionSustainable high-end tourism
4.7(46)4k studentsINTERMEDIATEEnglish
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Korshub's take
Luxury travel under a sustainability lens
The course examines what makes high-end tourism distinct and asks how globalisation and sustainability should reshape a sector that has grown rapidly over the last 50 years. It asks what is essential to high-end luxury travel and what is not, which gives the marketing material a clear starting question.
Who it is for
- Marketers working in premium hospitality who need to rethink their offer.
- Business students interested in sustainable strategy.
- Customer experience professionals who want a sector-specific lens.
Skills in view
The listed skills lean toward marketing and business strategy, including service design, consumer behaviour and performance measurement. Because the course is set at an intermediate level, it assumes some working knowledge of marketing before you begin.
