edX
edXLuxury Management
449 studentsINTERMEDIATEEnglish
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Luxury Strategy in Hospitality
Managing a luxury brand demands more than taste; it requires strategic positioning and clear communication of value. This course bridges the gap between theory and field, combining textbooks and journal articles with real-world visits. You'll analyze what makes luxury distinct, learn positioning tactics, and understand how to align your brand's messaging with market perception. For hospitality and tourism professionals ready to elevate brand strategy.
About this course
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Concepts and applications will be introduced through textbooks, selected journal articles and field visits.
Note that this course is priced at USD $278.
Price
$278
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