Master Product Marketing Strategy: Launch Products That Win

Launching a new product requires more than great engineering—it requires a marketing strategy that clearly defines value, chooses the right customers, and guides smart decision-making. This course gives you a practical framework built entirely around tools I personally used while designing and launching new products in the healthcare technology market.

You’ll start with the foundations of marketing strategy: how value is created, how the 4Ps work together, and how mission, vision, and SWOT analysis shape the direction of a new product. From there, you’ll learn the analysis and decision tools that have helped teams reduce uncertainty, improve clarity, and choose the right strategy.

Every tool in this course has been used in real product launches. Some are industry standards that I refined over time to make them more effective in fast-moving technical environments. Others are tools I created myself—simple, visual methods that helped me track progress, evaluate ideas, and execute complex product plans flawlessly. These tools supported my career progression from engineering, to engineering management, to business development, and ultimately to Vice President of Marketing at Philips Healthcare, one of the most respected companies in the industry. They work because they were built and tested in the real world.

You’ll apply Affinity Diagrams, Market Attractiveness Grids, Innovation/Value Grids, Ease of Implementation Grids, and more—always with clear explanations and real examples from both healthcare and non-healthcare settings.

Whether you are an engineer, product manager, or entrepreneur, this course provides a practical, step-by-step roadmap for designing and launching successful products. If you want to build smarter product strategies—and learn the tools used in real product launches—this course will guide you from concept to execution.