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SubscriptionViral Marketing And Growth Hacking With Content Marketing
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View course →The Ultimate Digital Marketing Training for 2026 (Scale from £0 to £50m+)
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Tim Cameron-Kitchen builds this 11-hour course around the Star Marketing System, a five-part model covering positioning, presence, process, people and progression. The argument is that a business missing one of these parts stays unstable, however much traffic it buys.
Much of the early material addresses the circular problem of needing revenue to pay for marketing and needing marketing to earn revenue. Brand examples show how clear positioning helped a few well-known companies win their markets.
Expect a strategic framework for planning marketing, not a set of step-by-step channel tutorials.
Finished the course? Learn how to get your business recommended by ChatGPT, Gemini and Google's AI in our latest course 👉 https://www.youtube.com/watch?v=y3el5Cwpyk8
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The hardest part of scaling a business through digital marketing isn't reaching eight figures. It's surviving the early stage, when you're caught in a catch-22: you need revenue to invest in marketing, but you need marketing to generate revenue.
In this 11-hour course, Tim Cameron-Kitchen walks through the Star Marketing System, the five-part framework Exposure Ninja has used since 2012 to plan marketing for clients and for the businesses we own.
You'll discover:
🟢 Why so many businesses fail by jumping straight to traffic generation without getting their positioning right
🟢 The five parts every scalable business needs: positioning, presence, process, people and progression, and why missing one creates instability
🟢 How to escape the "chicken and egg" cycle of needing revenue to fund marketing and marketing to generate revenue
🟢 Why brands like NutriBullet, Peloton and Gymshark won their markets by nailing their positioning and reason for existing
🟢 A bonus interview with legendary copywriter John Carlton
Note: The worksheet and transcript that used to go with it have been retired. For the latest on getting found in AI Search, watch our GEO / AEO course above.
Work out what your AI visibility gap could be costing you 👉 https://exposureninja.com/ai-cost/
*Try Semrush for free* 👉 https://thankyouninjas.com
⌛ Timestamps
00:00:00 — Introduction
00:30:49 — Module 1: Positioning
02:14:53 — Module 2: Presence
03:31:08 — BONUS: Interview with John Carlton
04:33:41 — Module 3: Process
06:15:07 — Module 4: People
09:28:43 — Module 5: Progress
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Exposure Ninja is an award-winning search marketing agency specialising in AI Search, SEO and PPC. We grow B2B and B2C brands into industry leaders in search. Proudly B Corp Certified.
Book a consultation call to find out how we can turn your search visibility into more leads and revenue 👉 https://exposureninja.com/
Follow Exposure Ninja
https://linkedin.com/company/exposureninja
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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Dale Davies and Tim Cameron-Kitchen
*Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you
#ExposureNinja #SEO
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Viral Marketing And Growth Hacking With Content Marketing
Capstone Project: Digital Marketing and Growth Hacking
