CourseraAccess
Coursera PlusIncluded with a Coursera subscription
This course is included with a Coursera Plus subscription.
View on Coursera →No coupon right now. We'll tell you when there is one.
Mark your own learning status. Opening a course link does not establish enrollment.
This beginner Professional Certificate pairs classic digital marketing fundamentals with growth hacking techniques and generative AI tools — a combination built for the speed at which marketing teams now need to operate. It's drawn 21,484 students since launch.
The program moves through the full digital marketing stack: content development, social media strategy and analytics, pay-per-click advertising, and campaign performance analysis, all grounded in data-driven decision-making rather than guesswork.
The GenAI framing keeps it current — this isn't a marketing course stuck in a pre-AI playbook.
Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed. Enroll for free.
Skills you'll gain: Digital Marketing, Data-Driven Marketing, Digital Media Strategy, Content Development and Management, Content Performance Analysis, Digital Marketing Campaigns, Growth Strategies, Social Media, Digital Marketing Tools, Social Media Analytics, Digital Advertising, Pay Per Click Advertising, Digital Analysis, Digital Content.
Advertisement
Grok Marketing: Real-Time Trends, Content, and Growth