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CourseraIBM Digital Marketing and Growth Hacking with GenAI
4.7(206)21k studentsBEGINNEREnglish
Korshub's take
Growth hacking meets generative AI, taught by IBM
This beginner Professional Certificate pairs classic digital marketing fundamentals with growth hacking techniques and generative AI tools — a combination built for the speed at which marketing teams now need to operate. It's drawn 21,484 students since launch.
The program moves through the full digital marketing stack: content development, social media strategy and analytics, pay-per-click advertising, and campaign performance analysis, all grounded in data-driven decision-making rather than guesswork.
Best suited to
- Beginners who want a fast, job-ready entry into digital marketing
- Marketers looking to add growth hacking and AI tooling to their skill set
- Anyone who needs practical fluency in paid advertising and social analytics
The GenAI framing keeps it current — this isn't a marketing course stuck in a pre-AI playbook.
About this course
Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed. Enroll for free.
Skills you'll gain: Digital Marketing, Data-Driven Marketing, Digital Media Strategy, Content Development and Management, Content Performance Analysis, Digital Marketing Campaigns, Growth Strategies, Social Media, Digital Marketing Tools, Social Media Analytics, Digital Advertising, Pay Per Click Advertising, Digital Analysis, Digital Content.
Access
Coursera PlusIncluded with a Coursera subscription
This course is included with a Coursera Plus subscription.
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