IBM Digital Marketing and Growth Hacking with GenAI

Growth hacking meets generative AI, taught by IBM

This beginner Professional Certificate pairs classic digital marketing fundamentals with growth hacking techniques and generative AI tools — a combination built for the speed at which marketing teams now need to operate. It's drawn 21,484 students since launch.

The program moves through the full digital marketing stack: content development, social media strategy and analytics, pay-per-click advertising, and campaign performance analysis, all grounded in data-driven decision-making rather than guesswork.

Best suited to

• Beginners who want a fast, job-ready entry into digital marketing
• Marketers looking to add growth hacking and AI tooling to their skill set
• Anyone who needs practical fluency in paid advertising and social analytics

The GenAI framing keeps it current — this isn't a marketing course stuck in a pre-AI playbook.