
This actionable, beginner-friendly course transitions AI from a novelty into a revenue-driving asset for sales teams. By treating AI as a "sharp intern," it focuses on pragmatic applications like Microsoft Copilot to accelerate the entire go-to-market motion, from initial outreach to closing deals and team coaching.
Go-to-market (GTM) leaders and sales representatives eager to optimize their pipeline, personalize outreach, and improve team coaching at scale.
AI for Sales is a hands-on course for GTM leaders and reps who want to stop dabbling with AI and start using it to drive pipeline and revenue. You’ll learn how to use tools like Microsoft Copilot to speed up prospect research, craft personalized outreach, and spot the best opportunities to engage. Along the way, you’ll practice prompt frameworks that turn AI from a toy into a reliable “sharp intern” across your sales workflow.
From there, you’ll go deeper into conversion and coaching. You’ll use AI to analyze competitors, handle objections, tailor proposals to different personas, and generate follow-ups that actually move deals forward. Finally, you’ll build your own sales coaching assistant that can review call transcripts, tag key moments, and deliver structured, evidence-based feedback at scale.
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