AI-Powered Marketing & CRM

Name: AI-Powered Marketing & CRM
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AI Marketing

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Korshub's take

Scaling output with AI and CRM

This beginner Coursera course, offered by Coursera, is about scaling marketing output with generative AI while improving customer experience. The skills list pairs prompt engineering with HubSpot CRM and marketing automation, so the course connects content production to the customer records behind it.

Topics in focus

Prompt engineering and ChatGPT for marketing tasks
HubSpot CRM and customer relationship management
Email automation and customer analysis
Data-driven marketing and personalization

The listing is brief and does not provide a module list, so review the syllabus to judge how much time goes to CRM setup versus AI writing.

Who it suits

Beginners who run or support marketing for a business that uses a CRM are the natural audience, since the CRM side of the course is the part that sets it apart.