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FreeGenerative AI Course for Marketing, Sales, and Campaigns
No ratings yet1k studentsBEGINNEREnglish
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Korshub's take
Generative AI across sales and marketing
This Coursera course, offered by Simplilearn, takes generative AI beyond content and into the sales side of the work. The skills it lists include lead generation, personalized campaigns, upselling and cross selling, which makes it a practical match for teams that sell as well as market.
Skills it lists
- Lead generation and sales strategy
- Personalized campaigns and AI personalization
- Email marketing and marketing automation
- Blogs, content creation and customer insights
- Responsible AI as a guiding principle
The course is pitched at beginners, so it works as an entry point to a wide topic rather than a deep specialism.
Who benefits
Sales-minded marketers and marketing-minded salespeople will both find the mix of topics relevant, especially where campaigns and outreach overlap.
