Capstone Project: Digital Marketing and Growth Hacking

A hands-on finish

Offered by IBM, this capstone asks learners to demonstrate their digital marketing and growth hacking skills in a practical, real-world style project. The listing presents it as a chance to show what you can do rather than only recall what you have studied.

Who it suits

Learners who have already worked through earlier marketing material and want work they can point to. Because it is labeled advanced, it assumes the fundamentals are already in place, so the project is a test of applied judgment more than a first lesson.

Skills the listing names

• Paid media and campaign planning
• Search engine optimization and content strategy
• LinkedIn and social media marketing

Plan for a project-sized time commitment rather than a light lecture course.