
Google Analytics shows you how people use your website, but only if you ask the right questions. Jeff Sauer teaches you to set custom goals based on visitor behavior, use segments to understand different audiences, and track which campaigns and search terms drive your traffic. The real skill is translating data into decisions: which pages work, which convert, what changes drive results.
Essential for anyone running a website that matters to their business.
Learn how to get the most out of your website data with Google Analytics expert Jeff Sauer in this new, straightforward class.
From understanding user demographics to creating the perfect dashboard, every lesson is packed with actionable tips and tricks to help you articulate your goals, increase conversions, and use your website to improve your business. Key lessons include:
After taking this class, you’ll be able to expertly navigate Google Analytics, ensuring you can understand your data, distill it into actionable insights, and vastly increase the effectiveness of your website.
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Taught by Jeff Sauer — Google Analytics Strategist




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