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Growth Marketing Essentials: Build Effective Acquisition Funnels
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Marketing Funnels for Sustainable Growth
A marketing funnel guides customers from first contact to final purchase—but modern funnels look nothing like outdated models. Cam Lay, Skillshare's VP of Marketing, teaches you to calculate real customer value, analyze paths that work for other businesses, and build funnels specific to your model. The 40-minute class covers only essential terminology and real-world examples, so you can apply concepts immediately. Whether you're growing an email list, social following, or ecommerce business, you'll learn to optimize each stage and fix bottlenecks that cost growth.
About this course
Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel.
In this 40-minute class, join Skillshare VP of Marketing Cam Lay as he updates the classic marketing tool for the digital age, revealing how you can grow your business by carefully guiding your customers from first contact to final purchase.
Key lessons include:
- Essential marketing terms (and nothing but)
- Calculating true customer value for modern business models
- Analyzing common marketing paths (for companies like threadless and ClassPass)
- Crafting your own marketing funnel
- Improving your strategy and fixing issues
Whether marketing is your full-time job or one of many hats you wear, crafting effective funnels is a fundamental skill for anyone looking to succeed. After taking this class, you’ll look at marketing in a whole new light, allowing you to craft the right message, motivate your customers, and grow your business.
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