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The course is about the step after strategy: turning an integrated go-to-market plan into campaigns that actually run. It focuses on execution, where a lot of planning work is put to the test, and on how the pieces of a campaign connect.
Beginners who will be running digital campaigns or supporting the people who do. The mix of paid search, content and testing makes it a practical follow-on to a strategy course, especially for those who have a plan but no hands-on campaign experience.
Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Prompt Engineering, Google Ads, Campaign Planning, Advertising Campaigns, A\u002FB Testing, Digital Advertising, Keyword Research, Marketing, Go To Market Strategy, Performance marketing, Search Engine Optimization, Product Marketing, Content Development and Management.
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