Microsoft Go-To-Market Strategy

Campaigns built on Microsoft tools

This intermediate course is offered by Microsoft and frames go-to-market work as campaign work: planning, building, launching and measuring campaigns that are driven by data. The emphasis on measurement is what separates it from a purely strategic overview.

What you will practice

• Planning a campaign around a clear market goal
• Building campaigns before they launch
• Measuring results and adjusting based on data

Who it suits

Marketers who already run campaigns and want a go-to-market lens on them, or product managers who need to coordinate a launch. Since the course is tied to Microsoft tools, it is most useful if your team already works in that ecosystem, though the planning ideas may carry over.