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CourseraHotel Management: Distribution, Revenue and Demand Management
4.6(2,251)39k studentsBEGINNEREnglish
Korshub's take
Korshub take
Delivered by ESSEC Business School over three courses, this beginner specialization covers the commercial engine behind a hotel business — how properties get booked, priced, and marketed — rather than the operational side of running a front desk.
Who it's for
Aspiring hotel managers, hospitality students, and travel-industry professionals who want to understand revenue and distribution strategy, not just guest service.
What's covered
- Revenue management, demand management, and booking channels
- Hotel operations, distribution, and strategic partnerships
- Direct marketing, branding, e-commerce, and online advertising for hospitality
With nearly 39,500 learners, it's a proven, beginner-accessible route into the commercial side of hospitality — practical for anyone eyeing a revenue or distribution role in the hotel industry.
About this course
Offered by ESSEC Business School. Build a Hospitality Business. Prepare for a professional career in the hotel industry in just three courses. Enroll for free.
Skills you'll gain: Web Design and Development, Content Optimization, Hospitality Management, Strategic Partnership, Revenue Management, Booking (Sales), Direct Marketing, Marketing Channel, Hotel Operations, Growth Strategies, Branding, E-Commerce, Online Advertising, Hotels and Accommodations, Travel Arrangements.
Access
Coursera PlusIncluded with a Coursera subscription
This course is included with a Coursera Plus subscription.
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