edX
edXManaging Marketing in the Hospitality and Tourism Industry
243 studentsINTERMEDIATEEnglish
Korshub's take
Hotels and tourism companies sell experiences and memories, not commodities—and marketing them demands different skills. This course covers the unique challenges: building guest loyalty across multiple touchpoints, creating strong brands in a crowded market, and communicating value to both repeat guests and new visitors. Learn integrated marketing communications tailored to hospitality and discover best practices for this high-touch, service-centered industry.
About this course
Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers.
Students' learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.
Note that this course is priced at USD $278.
Price
$278
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