Social Media Marketing

Build a social strategy that actually grows your audience

From Northwestern University, this beginner Specialization is one of the more heavily enrolled marketing programs on the platform, with 126,957 students having taken it.

What's inside

• Developing a social media strategy across platforms
• Growing and analyzing community engagement with social media analytics
• Understanding target audiences and applying social network analysis

It's a solid choice for marketers, small business owners, or creators who are currently posting without a plan and want a structured approach to strategy, audience targeting, and measurement. Five courses deep, it goes beyond "how to post" into the analytics and strategic thinking that separates a hobby account from a real marketing channel.