Product Management: Developing and Delivering a New Product

From design to launch

This course covers the phases that take a new product from idea to market, which typically take up most of a product manager's time. It looks at how resources are assigned to design, build and test the product, and how work moves from development into launch and delivery.

Skills in view

The listed skills include new product development, product testing, product design, stakeholder engagement and team building. Competitive analysis is part of the picture, and so is keeping requirements clear as the product changes hands between teams.

Points to keep in mind

• Handoffs between development and launch are where many delivery problems surface.
• Stakeholder engagement is ongoing, not something you finish before launch.