Mobile Marketing

Apps, promotion and measurement

Offered by Simplilearn on Coursera, this course is about getting a mobile app noticed and kept in use, covering both promotion and monetisation. The skills it lists point to customer relationship tools, online advertising, keyword research and campaign metrics, so the emphasis runs from attracting users to measuring what works.

Who it suits

• App founders who handle their own marketing
• Product marketers widening their skills into mobile
• Digital marketers moving into app promotion

Key areas

Customer engagement and user feedback are treated as part of marketing rather than an afterthought. Promotional strategies sit alongside performance measurement, and customer relationship management appears among the listed outcomes. The listing names no language, so check the course page if you need a specific one.