edX
edXSearch Advertising with Google
239 studentsBEGINNEREnglish
Korshub's take
Google Search advertising isn't just about bidding—it's about understanding the searcher's intent and delivering the right message at the moment they need it. This course teaches the full stack: from account architecture aligned to business goals through keyword strategy, ad copy that converts, and performance optimization at scale.
You'll master match types and negative keywords to control who sees your ads, leverage Dynamic Search Ads for coverage, craft responsive ads that work everywhere, and read reports that tell you what's working and what's not. Understand Quality Score mechanics, auction dynamics, and how ad assets influence visibility and cost. By the end, you can build campaigns that reach people searching for exactly what you offer—and convert them efficiently.
For: Digital marketers, e-commerce managers, agencies running Google Ads at scale.
About this course
Build and manage effective Google Search campaigns by structuring accounts, campaigns, and ad groups to align with business goals. ,Develop strong keyword strategies using match types, negative keywords, Dynamic Search Ads, and Google Keyword Planner. ,Create high-performing text and responsive search ads that align with user intent and improve relevance and click-through rates. ,Analyze campaign performance using key metrics, reports, optimization scores, and forecasting tools to improve results over time. ,Apply auction dynamics, Quality Score optimization, and ad assets strategically to increase visibility, efficiency, and conversions.
Price
$319.96
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