Viral Marketing And Growth Hacking With Content Marketing

Content as the engine

Offered by Alex Genadinik on Coursera, this course is built around content marketing and the question of how content gets shared. Its framing is that a professional marketer plans both content and product with virality in mind, and that idea is the thread running through every module.

Skills it names

The listing points to social media content, copywriting, content performance analysis and content strategy. Those skills suit people who write or plan posts for a brand and need to judge what is working.

Pick it if

• You want virality treated as a content-performance problem rather than luck
• You need copywriting practice alongside social media strategy

Its focus is narrower than a general digital marketing course, so use it to deepen one part of your skill set.