GenAI for Digital Marketing Specialists

Built for specialists and their leads

This intermediate Coursera course from GenAI Academy targets digital marketing specialists, with a second audience of team leaders and managers who want to raise productivity and creativity with generative AI. The focus is how GenAI can change marketing strategy in practice.

Skills on the list

The course lists content creation, branding, brand management and data analysis, alongside marketing analytics, responsible AI and data ethics. That blend suggests a course that treats creative output and measurement as equally important.

Who should take it

• Digital marketing specialists refining their content work
• Team leads who want a shared approach to GenAI
• Managers planning how a team uses these tools

Because the level is intermediate, the course assumes some working knowledge of digital marketing already.