Generative AI for Digital Marketing

Overview

A hands-on look at applying today's generative AI tools — ChatGPT, AI Overviews, Copilot, and Perplexity — directly to digital marketing work, rather than teaching marketing and AI as separate subjects. The emphasis is on practical use: generating content, synthesizing data, and building AI literacy specific to a marketing role.

Who it's for

A beginner-level program aimed at marketers who haven't yet folded AI tools into their daily workflow, or generalists who want a marketing-flavored entry point into generative AI. It's newer and smaller than some AI specializations, with nearly 16,000 students so far.

Key takeaways

• Practical prompting across multiple AI assistants, not just one
• Where generative AI fits into a real marketing workflow
• Foundational AI and machine learning literacy for non-technical marketers

A sensible choice if you want AI skills that translate immediately into campaign work.