Generative AI for Growth Marketing

Using AI to actually move growth marketing metrics

Starweaver and IBM built this specialization around applying generative AI and data strategies directly to growth marketing — launching and optimizing campaigns with AI-assisted tools rather than treating AI as a side experiment.

Who it's for

Set at a beginner level and requiring no prior AI experience, it's aimed at marketers who want to fold generative AI into campaign work they're already responsible for.

What you'll learn

• Generative AI applications for marketing campaigns
• AI-assisted strategies for growth and optimization
• Practical use of tools like ChatGPT in marketing workflows

With 27,400+ students enrolled, it's a timely pick for marketers under pressure to show they can use AI to drive results, not just talk about it.