Generative AI for Marketers

Microsoft's take on generative AI for marketing

This beginner Coursera course is offered by Microsoft and centers on using generative AI to lift marketing output. The description highlights Copilot as a creative aid, so it is a course about working with a specific assistant as much as about the wider field.

Who it is for

It suits marketers who are new to generative AI and want a vendor-backed introduction, along with creative teams who want to test where an assistant fits into their production process.

Points to weigh

• The description singles out Copilot, so check whether it matches the tools your team uses.
• Look at the syllabus to see how much of the time goes to creative tasks.

Because the listing is short, the detailed course outline is the best source for a final decision.