
UdemyRunning Google Ads can feel like gambling with your budget. This consultation, built by a former Googler who managed millions in ad spend at Udemy and has worked with hundreds of small businesses, strips away the noise and explains the mechanics: keyword research, bid strategy, tracking, and the numbers that actually matter for profitability.
You'll learn how to set a sustainable budget, where to target geographically, and how to optimize campaigns by analyzing the data—not guessing. The goal is practical confidence, not becoming a full-time ads expert. By the end, you'll understand how to measure return and know when an ad is worth scaling or cutting, so your dollars compound instead of scatter.
Welcome to your Google Ads consultation!
My name is Trevor Geller and I'm a former Google and Udemy employee that's consulted hundreds of small businesses on how to get the most out of Google Ads. I've also managed millions of dollars in ad spend myself during my time on Udemy's marketing team.
This consultation is the product of countless hours spent talking to small businesses and understanding what they struggled with when it came to Google Ads. It was also built in partnership with one of Udemy's top instructors, Chris Haroun. He's helped make sure it's as valuable as possible for your small business. Also, a big thank you to my girlfriend, Denise Rivas, who helped film, edit, and create the beautiful slides for the consultation.
This consultation is not designed for someone looking to become a full-time Google Ads expert. Instead, it's built for the vast majority of Google Ads users who wear a million hats at their business and just need to understand the essentials to growing their business sustainably with Google Ads.
This consultation will teach you how to properly measure your Google Ads return and how to improve that return. By the end of it, I promise you'll walk away feeling much more confident in growing your business with Google Ads.
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Not the best price we've seen. The lowest we've recorded is $12.99 on 3 Aug.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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