edX
edXInnovation and Technology Management in Tourism and Hospitality
209 studentsINTERMEDIATEEnglish
Korshub's take
ICT strategy for hospitality and tourism businesses
Technology isn't just about booking systems anymore—it shapes every aspect of modern hospitality. This intermediate course examines how information and communication technologies reshape the business environment: from revenue models (dynamic pricing, bundling) to customer experience (personalization, service delivery). You'll understand the business case behind ICT investment, how to evaluate technology's impact on operations, and why organizations that master ICT create competitive advantages.
Suited for hospitality and tourism leaders, operators, and strategic planners. Develop the technology literacy needed to make informed decisions in a digitally-driven industry.
About this course
Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.
You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.
We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.
Note that this course is priced at USD $278.
Price
$278
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